SpiderSmart Team

Jordan Steinberg President
Jordan discovered his love for all things technological as a student and has since continued developing this passion, from the mechanics behind it to the methodologies around it. He has spent the past 12 years applying these principles to utilize advancing modern technology to continually push SpiderSmart forward and further enhance the ideals it promotes. Currently, Jordan leads the efforts for our online presence and tooling, manages our technical architecture, and continues to drive innovation to better support our education initiatives.
Jordan holds a B.S. in Information Science from Penn State University and an M.S. in Computer Science from Georgia Tech. He has played a key role in the enhancing the technological aspects of many clients and businesses of varying sizes and industries. In his free time, Jordan enjoys spending an afternoon on the tennis court, climbing up a mountain, or enjoying a book inside on a snowy day.
Nothing quite compares to the satisfaction of finally solving a difficult problem, except perhaps watching your students discover how to do it themselves. At SpiderSmart, I‘m privileged to experience both.

Cynthia Park Director of Operations
Cynthia joined SpiderSmart in 2021 as a part-time virtual tutor and quickly established herself as a dedicated and effective educator with strong leadership qualities. Her ability to connect with students and collaborate with colleagues made her a valued team member. She served as a trusted mentor, supporting students in developing their writing skills and building their confidence.
By December 2022, in addition to working as a part-time tutor, Cynthia began collaborating with our franchisees, where her sharp wit, resourcefulness, and hands-on approach led them toward success. She took on a variety of key responsibilities, playing a vital role in the smooth operations of SpiderSmart.
Now, as Director of Operations, Cynthia works alongside the other management team directors to create a cohesive leadership group. Together, they focus on refining company processes, enhancing cross-departmental collaboration, and driving long-term growth. Cynthia's operational expertise, coupled with her ability to address challenges with creative solutions, ensures SpiderSmart's systems and strategies are constantly evolving to meet the company's needs. Known for her commitment and work ethic, Cynthia’s drive often goes above and beyond, a trait that reflects her “work hard, work smart” approach to leadership.
Before joining SpiderSmart, Cynthia spent 15 years running an ESL school in South Korea, where she honed her skills in resource development, system building, and cross- cultural communication. Her time abroad taught her the importance of patience and adaptability; skills she brings to every project she tackles. Whether balancing work challenges or her personal life, Cynthia thrives on juggling multiple tasks with enthusiasm.
Based out of Fairfax, VA, Cynthia is married with two college-aged sons and two cats. She enjoys exploring graphic design, experimenting with new recipes, and unwinding with a good movie. Above all, Cynthia values continuous learning and is always eager to explore new challenges, both personally and professionally.
Teaching is a mix of being a guide and being a friend. Finding that balance with each child is essential to a fulfilling learning experience. Making the kids feel inspired to create their best work because they want to, not because they have to, gives me warm fuzzies! There is nothing better than working with the future.

Jason Ellison Director of Curriculum Development
Jason has worked over 30 years for SpiderSmart, fielding a wide array of duties ranging from individual tutoring, developing assignments and study guides, creating promotional products, overseeing the online program, and creating the monthly What’s New newsletter. Jason currently handles the diagnostic sessions for new students and ensures curricula standards for the Reading & Writing program. He has read thousands of pieces of children’s literature over the decades and created numerous assignments for the SpiderSmart Reading & Writing program.
Jason graduated from George Mason University with an M.F.A. in 1994 and has taught writing at the college and university levels as well as worked with children grades 1-12. He lives in an oasis within the Appalachians in Asheville, NC, with his polyglot wife Madeleine, sly cat Kabuki, and a rather opinionated African Gray parrot named Dora.
I like sharing wisdom about writing with students—showing them techniques and strategies for approaching problem solving and demonstrating how writing well equals thinking effectively. It’s kind of like a magician revealing tricks.

Morris Chung Director of Franchise Development
Morris Chung has enjoyed a wide-ranging and diverse professional career. For the past 15 years, he has served as Franchise Development Director for SpiderSmart, playing a critical role in growth of SpiderSmart’s expanding footprint in the U.S. and Canada. Prior to working at SpiderSmart, Morris developed overseas markets in the Middle East and Asia at LG Electronics. At LG’s U.S. office, he pioneered global accounts such as Compaq and HP and established an industry-leading track record.
Based on his experience, Morris has helped upgrade SpiderSmart’s franchise business to global standards and built a variety of systems so that franchisees can start their new business with confidence. He can do this because he also runs a SpiderSmart local center himself.
Morris studied Arabic and Business Administration at Hankuk University of Foreign Studies. Morris plays the guitar as a hobby and often has family recitals with his wife, who is a pianist, and his son, who enjoys violin and guitar.
I believe that there is no greater business than the business of education. Because the world’s development is based on people‘s knowledge, it is the education that raises them.
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